Concept & Design Thinking

The rebrand for "Yarkiy" ("Яркий") — "Bright", Russia's leading photographic equipment and service store, revolves around a bold, expressive visual identity. At its core is a dynamic logo consisting of the Cyrillic letter "Я", cleverly transformed into a stylised camera flash, with vibrant beams of primary colours (red, orange, green, blue) emanating from a yellow central flash. This design succinctly captures the creativity and energy at the heart of the photographic experience.

Graphic applications extend the visual language of the logo through strategic, playful use of its elements in promotional and corporate materials. The consistent and creative use of the stylised flash symbol and colour accents ensures flexibility and enhances the brand's memorability, while adhering to strict guidelines for clear spacing and logo integrity.

Corporate documents, stationery and marketing materials adopt a clean, professional aesthetic, with touches of humour and warmth incorporated through concise. These strengthen the emotional connection with both amateur and professional photographers.

Ultimately, the refreshed identity clearly positions "Yarkiy" as innovative, accessible and engaging - ensuring continued market leadership and resonating with a creative and diverse audience.