Concept & Design Thinking

The project was created in collaboration with Darya Vaytkus.

The PARIM (ПАРИМ) brand identity elegantly captures the dual meaning of its name, reflecting both a sense of effortless levitation ("parim" — to glide or float) and the soothing, cleansing experience of steaming in a traditional bathhouse ("parim"). The logo embodies this duality through an illustration of a figure gently floating amidst clouds of steam, symbolising relaxation, wellness and the rejuvenating effects of spa.

The visual style combines classic engraving aesthetics with minimalist elegance, creating an impression of premium quality, comfort and tranquillity. The packaging of the soaps and bath accessories continues the brand narrative, using sustainable materials and simple labels with refined typography, underlining the authenticity and care that is inherent to the PARIM experience.

Overall, the branding evokes a sense of weightlessness, relaxation and rejuvenation, perfectly in keeping with the serene yet luxurious spa and wellness environment.