Concept & Design Thinking

The comprehensive rebranding of FOTO-ONE, St.Petersburg's leading store for professional photographic equipment and services, revolves around a distinctive visual identity that balances modern sophistication with clarity. Central to this transformation is the stylised logotype of the letters "FOTO", elegantly arranged within a circular emblem, symbolising focus, unity and precision — values inherent to the brand and its audience.

Guidelines strictly regulate the use of the logomark, detailing optimal contrast settings, proportional accuracy and background compatibility, ensuring brand integrity at all times. This meticulous attention to detail reinforces the perception of FOTO-ONE as a market leader committed to quality and excellence.

Overall, the rebranding project clearly positions FOTO-ONE at the intersection of tradition and innovation, effectively communicating its status as the definitive destination for photography professionals in St.Petersburg.